"In January, the US government announced a comprehensive 'ban white', the North American market has become a new hot spot of industry growth, LED lighting towards popularization process is moving forward at an unprecedented rate." In Jiangmen Santai Lighting Products general manager Xie Zhaohui opinion, North America will occupy LED23.1% global market share of the top, becoming the LED lighting business, "Guru" of the land.
Xie Zhaohui analysts pointed out that the North American market will show rapid growth, the annual compound growth rate of 20%. "Since 2013 to 2015, growth is evident that outdoor LED lighting, LED commercial lighting, industrial LED lighting. Special lighting will also be large-scale growth in the next five years."
"The existing incandescent lamp market to maintain about 3.7 billion, is widely used in home lighting, commercial lighting and outdoor lighting, is expected to be completed in three years, most of the replacement." Santai lighting Xie Zhaohui said.
I understand that, at present, China has a lot of LED and Guangdong enterprises to adjust export focus, focus into North America. Benefit from the introduction of the ban at home and abroad continue to simmer and white scheme of a low-carbon economy and green urban planning, lighting products to replace the tide coming in advance, while energy saving products has become the first choice of green building, LED lighting market this year also ushered in the outbreak growth.
"One quarter of this year, a number of LED enterprises full orders, capacity utilization increased, based on optimistic expectations of the market broke out, many companies will be put on the agenda of new capacity planned capacity expansion to become the target of recent midstream downstream lighting market continued explosive growth, driven by the upstream production release, the overall industry climate index upward. "谢朝晖 he said.
Into the North American market is facing many difficulties in
But the North American lighting market opportunities and challenges. It is understood that the North American market is the international market, technical barriers highest, most mature market, technical barriers to market relatively more, the number of "going out" of Chinese enterprises lack of experience, a lot of challenges. In the three Thai lighting Xie Zhaohui opinion, the domestic LED lighting companies in the future competition in the North American market, most need to be addressed and noted that there are two problems: First, technical barriers to trade; the second is the intellectual property constraints. "The former is the Chinese enterprises to enter the testing, subject to US standards must overcome; the latter is the most Chinese enterprises to enter the North American market flawed because China LED industry started relatively late, foreign giants in the early industry started basically completed the layout of the upper reaches of the patent. , which Chinese enterprises to enter North America formed a large challenge. "
Capital can help enterprises "going out"
"Chinese LED enterprises to seize the North American market, we must first Lianhaoneigong in technology research and development, product innovation more effort; secondly, there must be corporate patent strategy, step by step, do the North American market competition stages patent portfolio; Also, you must pay attention to market channel construction, according to their own conditions, choose different channel construction mode. "Santai lighting Xie Zhaohui said.
Santai lighting Xie Zhaohui said that China LED companies need LED lighting on the North American market in-depth analysis and forecasting, according to local conditions to deal with the special nature of the North American market. Specifically, to seriously study the policies and regulations in North America, are familiar with legal norms and standards for market access the North American market; enterprise development based on its own conditions, select the appropriate channel to establish the North American market model; for the North American culture, emphasis on product development and creative design , targeted to meet customers' spending habits and cultural identity.
Xie Zhaohui think e-commerce is a combination of points to enter the Chinese enterprises in the North American market can be considered. "The United States has a lot of TV manufacturers are not physical store sales, just as Best Buy Electronics website American retailers, Wal-Mart sales, China LED products into the US market may also be considered by way of e-commerce."
Xie total view, the integration of domestic capital for domestic LED companies to complete the export of capital, the integration of the international market has provided favorable conditions. For enterprises "going out", the capital in favor of the industrial chain of deep integration and remodeling, for enterprises to "go out" to create a competitive advantage, such as technology, patents, marketing, branding, human resources; the capital as domestic enterprises to "go global" integration of international markets and provides a shortcut tool, although the shortcuts and tools as well as the difficulty for most businesses, but this will be the Chinese enterprises to quickly penetrate the North American market a very effective means.
"Guangdong LED business in the North American market competitive advantage is reflected in, one has a competitive price; the second is a long-time technology products temper accumulation, the current high price of many products, easy to get the mass consumer recognition." Xie Zhaohui said.